> The basic business model of Gartner is:

> make up term as The Future

> put a lot of marketing firepower behind it

> make people pay to list on the magic quadrants

This is partially correct. My understanding is Gartner will also allow people to pay them to create the segment that exactly matches their product.

Well written. Coming out of college years ago Gartner was a whole section of review during my business courses. Working with Data for years now I have become hyper sensitive to this keyword grift; Big data, Data lake, Datalakehouse, realtime-analytics, no-code, data model, data schema...etc. People lean so hard on certain words as if they mean they are doing something different or unique. You work in one product in your company, then you bring someone who has experience in another product and they remark "But product X cannot do XYZGrift" but it can, people hang on these keywords as though they are platform actions or enablement that exist only there.

Rambling, but to get to the point, AI in general will strip this SEO/Marketing/Boomer catch phrasing, and build the common language which I appreciate greatly. I can go to ChatGPT or Claude and ask it I want to Foo this Bar with these filters, doesn't matter if its SQL, Python, Unix, Alteryx, Tableau... whatever, it digest the request without the fluff and responds commonly.

To stack on this info hunting or product research with AI is also typically less full of fluff for me. I don't have to deal with a sales engineer saying how wonderful their ML product is when I know its garbage immediately, I can just move on and assess the rest of the product.

The only value I can still see in Gartner is their customer survey information, but I am sure someone or somehow AI will scrape the forum post for all these products and weight the products community feedback about its product.

"Boomer C-Suites who fancy themselves Enterprise Tech executives and are happy to throw humans at any problem were happy buying off the Gartner catalog and then hitting the golf course. Today, millennial CEOs and CTOs get their analysis and news sources from X, /r/LocalLlama, the All In Podcast, Semianalysis Substacks, any number of YouTubes and Podcasts."

This reads like parody, and instantly the author looks like a clown. I see another post in here talking about "Boomer catch phrasing" (in a word salad comment) which is simply hilarious.

While this self-anointed millennial thought guru seems to think their age defines them, I think the rest of us realize that there are gullible rubes in every age group. There are fresh new recruits citing the gartner magic quadrant or whatever nonsense makes their world feel more orderly. I mean, LinkedIn is absolutely full of hilarious nonsense from people at every age trying to show that they Ordered The World because of some list or source they subscribe to.

Yeah, nah. The enterprise software market is nowhere near close to being upended by AI, and Gartner has their tendrils deeply wrapped inside of it. Small companies like Netlify which are barely in use by this market are not a canary in the coal mine.

The web is already compostable