The article specifically mentions Japan in the 70s and 80s. Yes, Ford is still around, greatly changed. Other household names from then are not. The US motor vehicle industry largely failed to recognize the ways Japanese cars and car makers were superior to American-made. Even today, 50 years later, Japanese models dominate every category except full-sized pickup trucks.

How to loudly & repeatedly message your underlings with "you are not taking our competition anywhere near seriously enough":

> Last year, Ford CEO Jim Farley commuted [for 6 months in a] Xiaomi SU7. The Chinese-made electric sedan is one of the world’s most impressive cars [...] “It’s fantastic,” Farley said about the Xiaomi SU7 on a podcast last fall. “I don’t want to give it up.”

This is why the U.S. imposing another 25% tariff on Japanese Car.