Apple critics have been beating this drum for the past 40 years. What's funny in this case is there's no accusation that Nvidia or Microsoft are greedy, even though they're presented as having a higher market cap. The reality is the mobile market is maturing. Phones have been 'good enough' for years, cameras outperform any point-and-shoot from the past 30 years, and tablets are more than capable. The smartwatch market is saturated, with even less incentive to upgrade. This isn’t greed - it’s just what a mature tech market looks like.