> This is a great time to build a relationship with readers. Start a blog, start a newsletter, start linking to your posts on social media or wherever makes sense. Forget about Google. Put good content out on the web and the right people will eventually find it.

Yes. However, as pointed out further up in the article, know that you have to change your business model. If you were relying on SEO for free traffic which turned into customers, well, you have some things to adjust.