Bring it on!

Oh this I can get behind, it's my pet hate, especially when the rental is taken away.

Some slogans used to say "to buy and keep".

- Why would you buy it and not keep it? The word "Keep" is clearly used to manipulate you into thinking it's the same as owning.

- Keeping something you buy (not rent) implies ownership as long as you want, not what they want, so this goes against its definition too.

In the world where you don't own things you buy, then you can't "steal" it either, so "pirating" becomes the only sane way to get your digital media. You'll own nothing and be happy™