Every time I read about a big publicly traded company say something "we're like a startup" I just LOL. Startups win by doing something really disruptive that actually works. You only hear about extreme success. Most things fail. If SNAP allowed each startup squad (10 users) to actually operate like a startup, they'd launch 500 unique disruptive features per month, every month until they hit a growth curve. I'm skeptical that's actually happening.