Generative AI assistants such as ChatGPT, Gemini, Claude, and Perplexity have become the new front door to information and commerce. Instead of browsing ten blue links, customers and investors now receive one or two brand answers. If your enterprise brand is absent — or misrepresented — in those answers, the implications are profound: lost revenue, erosion of brand equity, diminished investor confidence, and exposure to regulatory scrutiny. Boards are beginning to treat AI visibility as a strategic risk category on par with cybersecurity, compliance, and ESG. A structured AI Visibility Audit, anchored in the Prompt Share of Search (PSOS™) metric within the AIVO Standard™, provides the evidence and governance framework directors require.