I’ve noticed a lot of early-stage startups treat branding as an afterthought. They’ll launch with a decent logo, but within weeks their site, socials, and pitch decks all look like different companies. It’s subtle, but to customers or investors it can feel like three separate businesses.

The counter-argument is that early customers don’t care — they only care if the product works. But I wonder if inconsistent visuals quietly kill trust before people even give the product a chance. Investors too — I’ve heard more than once that a messy deck can sink an otherwise solid pitch.

This led me to start building something in the space (called Brandiseer) — an AI tool that generates full brand systems and keeps assets visually consistent as you scale. Still early, but it’s been eye-opening how many founders resonate with the “our brand looks different everywhere” problem.

Curious to hear what HN thinks:

Do you believe consistency in brand design actually impacts adoption, trust, or fundraising?

Or is it just “nice to have” polish until PMF is nailed?

Have you seen inconsistent branding actually hurt a company you worked with?