Most early startups focus on product, growth, and fundraising, but often their site, socials, and decks all look like different companies. Some argue it doesn’t matter until PMF, others say it kills trust with customers and investors.

I’ve been working on this problem (with an AI tool called Brandiseer that creates/keeps assets consistent), and I’m curious:

Have you seen inconsistent branding actually hurt adoption or fundraising?

Is it worth investing in early, or only after PMF?

Would love to hear founder/investor perspectives.