My guess is whatever is involved is related to the business they are actually in, and (if successful) this is a high profile way to demonstrate their expertise at solving problems in this space (and getting a lot more funding for future swings).

It seems they are focusing on birds, so maybe something like making more resilient chickens for farmers. Perhaps their pitch might be something like spending X% more on Colossals modified chickens yields cohorts that have Y% better survival rate reducing veterinary costs and increasing product to market while assuming the extra cost doesn't overshadow this benefit. Like GMO seeds but for livestock.