I do not get if it’s a massive and long-running marketing campaign that has brainwashed the entire population, if it’s because many living in US and UK have a very white skin tone thus burn easily, or what else. Skin cancer is a fact of life, but for a species that evolved in the sun, I do not believe one bit that sun exposure, which incidentally is linked to many benefits because it’s so bloody normal, is something that can only be dealt with modern technology and we should be deathly afraid of it. Sure, UV radiation can cause mutations, but our immune system has evolved over billions of years to deal with this exact problem.

By all means use sunscreen if you have to spend a lot of time in the sun and risk a very unpleasant sunburn, but I wish someone would explain the Anglo obsession with daily sunscreen routine.

After my mother got it and had a huge chunk taken out of her leg when I was very young, we have had it drilled into our heads that the sun was going to kill us and we needed to cover up and lather in sun screen for even the slightest possibility of sun exposure.

Obviously that didn't help much as many of us still got it anyway, hah!

But yea there are some folks who are terrified of the sun. I personally think 15-20 minutes unfiltered sunlight is good for me, but beyond that I'm looking for the nearest shade or trying to cover up.