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Parents outraged as Meta uses photos of schoolgirls in ads targeting man

https://www.theguardian.com/technology/2025/sep/20/parents-outraged-meta-uses-photos-schoolgirls-ads-man
41•mindracer•1h ago

Comments

jackblemming•1h ago
If you’re spending your very limited lifespan and brain power working for these guys, you are the problem. I don’t care that they’re giving you a lot of money.
richev•16m ago
Totally agree.
Barbing•1h ago
Parents shared photos of their daughters in school uniforms:

>The children’s images were used by Meta after their parents had posted them on Instagram to mark their return to school. The parents were unaware that Meta’s settings permitted it to do this. One mother said her account was set to private, but the posts were automatically cross-posting to Threads where they were visible. Another said she posted the picture to a public Instagram account. The posts of their children were highlighted to the stranger as “suggested threads”.

Data’s lookin’ uncomfortable:

>With 267 followers, her Instagram account usually had modest reach but the post of her child attracted nearly 7,000 views, 90% from non-followers, half of whom were aged over 44 and 90% of whom were men.

latexr•58m ago
> The parents were unaware that Meta’s settings permitted it to do this. One mother said her account was set to private, but the posts were automatically cross-posting to Threads where they were visible.

If you’re prone to say “you should have known better” about people who use Meta’s products, remember this next time. Remember that most people are not geeks like us, they don’t know that Zuckerberg called them “dumb fucks” for trusting him and every day acts accordingly. Inform them, don’t judge.

tennisflyi•53m ago
> With 267 followers, her Instagram account usually had modest reach but the post of her child attracted nearly 7,000 views, 90% from non-followers, half of whom were aged over 44 and 90% of whom were men.

Not uncommon at all. I'd also say her parents are prolly millennials, the supposedly "tech fixer" generation. Next, if their (young women) IG account is a business account they know their metics/audience... You can type in literally any name and an attractive women is going to be the first result on search. Go see who follows their public profile and it'll bear out the quoted metrics above. Finally, this is almost all IG is

xg15•36m ago
I find it sort of hilarious that Facebook's only response to this is "well the pictures were not against the community standards". As if that were the problem.

After all the public quotes from Zuckerberg and all the things the company did, I'm not willing to entertain benefit of the doubt anymore for this kind of stuff.

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