I think these tools will absolutely hit the freelance market. More video will be produced, and the video involving humans will be at a higher standard.

0:" https://podcasts.apple.com/us/podcast/tiktok-warner-bros-and...

I don't agree with the premise. Would you like to share some examples of what has wow'd you?

I haven't seen AI productions that got close to what a good video editor could do with a brain and a decent NLE. AI production without a talented human involved are very much slop right now.

If you were not considering hiring a free-lance editor, then the impact was zero.

If you were considering hiring an editor for the first time, the impact was slight.

Only if you have a track record of hiring freelance editors is there a meaningful impact, and only to the degree you have an established team. Otherwise it’s just (potentially) cheaper Fivrr.

Because successful freelancers are successful because of relationships, skill and judgement. They are successful because thet are able to produce something better than the description, able to improve the description, and not hallucinate. They are able to give clients what they need even when the client doesn’t know they need it. Good luck.

A lot of AI image/video tools seem to be approaching stock images. They're beautiful. But they feel unnatural. I've seen people try to do films with these, but for example, movement feels too "gradient". There's a lot of focus on things and composition which are simply not important.