This started from a chat with my brother-in-law. He was starting a new business and planning to spend a lot of time on SEO. As i’d just started using ChatGPT more often myself, I asked him whether he was optimising for LLM answers, not just Google? Whilst Semrush and Ahrefs were leaning into this space, there was no dedicated tool looking at this.

Anyway, after a few months of building I have now created Surchee:

- Crawl your site and see how AI engines (ChatGPT, Perplexity, Claude, Bing Copilot, etc.) summarise it - Check if your brand, value proposition, or trust signals are coming through clearly - Track whether AI bots are even visiting your site (via a small pixel) - Use dashboards that look a bit like SEO tools, but aimed at LLM/AI visibility instead

It’s quite fresh but the idea is simple: type in a URL, get a score and some insights.

If anyone has any general feedback or more specific feedback per the items below, it would be appreciated:

- What metrics would make this more useful - Whether “AI visibility” feels like a problem worth solving - Any rough edges or confusing parts in the current version

Link: https://www.surchee.com

Happy to answer any questions too.