But let's be clear, at a point we would have 10 different identical services all because they each have a specific moral or ethical alignment.

Just like you can benefit from an invention but hate the inventor's personal ideology, so too can you benefit from a writers or coders work and still not agree with their belief or perspectives. That is your right.

But remember, while its OK to dislike someone for X.....its also not an excuse to throw away all that person has to offer.

Plenty of people, artists/writers/philosophers etc have had questionable or distasteful opinions or stances. We can recognise this individually, yet still agree they have made great contributions to society in one form or another.

Or this is just a circular argument, since you first labeled everything you don't like in politics or ideology as "fascist", "a fascist dog whistle", a "fascist conspiracy theory", etc, so then it's easy to mark any person who approves of any of those things as someone who "speaks out in support of and expresses solidarity to fascism", thus also a fascism.

There's no shortage of mere conservative or even leftist ideas or practices that have been labelled "fascist" in modern discourse. It's fascism-ception.

There are some negative developments, as there have been in previous administrations as well (from McCarthyism and Hoover era political meddling, to the post 9/11 establishment of black sites, the normalization of torture, the Patriot Act, and many other things, including the government's promoting "fact-checking" and funding "independent" organizations that spread throughout the media). Under the current US administration there's the stomping of the right to protest when it comes to Israel, ICE revamp, deporting without due process to places like El Salvator, and other issues.

But until people can criticize political developments like adults, and not with knee-jerk "fascist" / "communist" / "evil" accusations against the other side, political discourse will be worse than Reddit comment sections.