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Starbucks: Location closures and elimination of roles

https://about.starbucks.com/press/2025/message-from-brian-an-important-update/
37•ChrisArchitect•1h ago

Comments

corvad•1h ago
dupe: https://news.ycombinator.com/item?id=45375444
ChrisArchitect•1h ago
is it? or is this the actual source.
ChrisArchitect•1h ago
Title was: Message from Brian: An Important Update
sciencesama•31m ago
Dismantle unions as they are dangerous for our profits is the message !
soperj•39m ago
"Each year, we open and close coffeehouses for a variety of reasons"

Wonder how many of these are being closed because they've unionized?

hyperbovine•33m ago
attempted to unionize -- they are known for nipping that one in the bud. Happened to one of the locations in my town.
tonyarkles•17m ago
Heh, we had one that was very popular for university students to work at and they did successfully unionize. The thing with university students, though, is that they’re not going to be around forever… so the store experienced pretty much complete staff turnover every few years. This store would perpetually end up in weird situations like not being allowed to make coffee because the supervisor had a family emergency and had to leave. The staff could serve cold drinks and snacks but the union regulations required a supervisor to be on-site if there was any risk of burns.

None of the people who had done the original push to unionize were still around. They had been students, graduated, and moved on. Eventually the staff got frustrated enough with their own union rules that they successfully voted to un-unionize and the store improved a fair bit. Bizarre situation.

ugh123•35m ago
"Second, we’re further reducing non-retail headcount and expenses. This includes the difficult decision to eliminate approximately 900 current non-retail partner roles and close many open positions."

What are the non-retail partners?

mambo_giro•31m ago
It’s their term for corporate employees.
lawlessone•30m ago
Is partner here a way of saying employee but without saying employee?
xrd•24m ago
I was a GAP employee long ago. That was a "good" job because I saw how the "Associate Managers" barely made more than me, the "Assistant Managers" were stuck at 30, so I spent my lunch hours reading computer science textbooks. I mean "good" job in that it taught me exactly what I never wanted to do long term. I recall they had this management consulting team come in with an acronym "GAP ACT" (Greet, Approach, Product add-on, Accessorize, Close/cashier (?) and then Thank"). I suppose they were right because 30 years later I have not forgotten it, but I do recall quitting when they told me to take a toothbrush and clean the plastic fronts of the jeans racks. What a shitty job, and I bet it is not much better for Starbucks employees.
giraffe_lady•6m ago
Yeah pretty much. IIRC they give each employee like one share of stock each year to justify the language.
strongpigeon•31m ago
Really surprised about the closing of Starbucks Reserve in Seattle. That place was always bursting at the seams and must have had a major halo effect for the brand. It's hard no to associate the closure with its recent unionization.
YC873498723•17m ago
No way! I've been there and had the best tasting coffee and pizza of my life. Surprisingly good combo. And it was right next to the old Living Computer Museum. It was for sure the highlight of my trips to Seattle. :(
shawn_w•13m ago
The museum is also gone for good. Thank Paul Allen's estate for not wanting to keep it going or find an organization to take it over.
ethagnawl•2m ago
I absolutely believe that the Reserve location in Seattle was busy and can second that those locations had a halo effect for the larger brand.

I've only been to the Reserve location in Midtown Manhattan once and it was very different experience than your run-of-the-mill location. Specifically, I had a drink replaced without asking because the barista said it had "died" while I was in the (nice, clean, great smelling) restroom. Overall, it was just a nice, pleasant experience and I definitely would have frequented that location if I was working in that area regularly. I wonder if this shop was a union one? That might explain why everyone was so pleasant and why it seems to have been closed.

jsbisviewtiful•28m ago
Feel bad for those employees. In the last 10 years I've gotten Starbucks maybe twice, both times because we were on the road and needed coffee... and it was the only option. A true fall from grace; The drinks are either sugar bombs or taste burnt and corp loves union busting.
throwfish3000•22m ago
They blow it more than half the time when it comes to regular drip coffee.

I still remember my first starbucks visit as a 13 y.o. Sitting down, having a coffee, not knowing what caffeine was, and having the best conversation of my life.

betaby•20m ago
> taste burnt

It was the case since forever ( ~15 years+ ). Starbucks is not a speciality coffee shop. There is nothing wrong with that. One has to acknowledge that high volume coffee shops have to rely on basically burned beans in order to be consistent with the taste.

esseph•15m ago
This

Over roasted coffee averages the flavor across large harvests and sources, and they expect to dump a bunch of sugar in there anyway.

YawningAngel•9m ago
Coffee is inherently not a consistent drink. The only brewing methods that don't vary significantly with brewer skill and chance are immersion brews, which aren't broadly used in modern coffee shops. It's surely better to not burn the beans to ash and accept some inconsistency than ruin the drink every time
ecshafer•4m ago
> The drinks are either sugar bombs or taste burnt

You can order exactly as much sugar as you want for their drinks. If you order a Cappuccino with milk or a coffee or Americano, there isn't any sugar in any of the drinks.

jypepin•20m ago
It's always funny to me how they are still insisting on customer experience and good coffee house. In the bay area most starbucks have become the burger king of coffee shops: housing of drunk homeless people
DarkNova6•16m ago
I never understood Starbucks. I live in Europe, we have good coffee places everywhere. They are cheaper and serve significantly better coffee. I can't think of anything I ordered from Starbucks that didn't taste artificial.
ausbah•14m ago
i think it’s mostly for american tourists
morkalork•10m ago
Which is really sad, when I go to Europe I love trying all the different types of pastries you can get at the coffee shops there. A strudel with an intensely sour filling is not something you will find in North America for example.
quantumwannabe•1m ago
It most definitely is not. The vast majority of customers at European Starbucks are locals, not tourists.
mothballed•12m ago
The ones in Seattle were solid. Not sure why, but I could never order a coffee from any of the other ones again after that, it seemed like the rest were fake ripoffs.

I think they basically developed a quality brand then just gutted the quality everywhere else to expand and it worked.

Poomba•12m ago
For me, I just order a drink when my wife stops by one to order one. I hardly go out of my way to order it myself. Everything from the drinks to the pastries are mediocre
deadbabe•11m ago
I go to Starbucks for the co-working vibes, not the coffee.

When are small coffee shops going to understand, if you have a 1 hour limit on how long I can sit there on my laptop (if you even allow laptops), I’m not going to go to your shop. Coffee doesn’t matter, it’s all the same shit.

Starbucks has never cared if I buy one coffee and then sit there all day.

austinallegro•4m ago
Thank God for coffee shops that impose time limits, lest patrons visiting for a coffee and a sit-down have to walk on by because the hipsters in their bollock-strangling denim, plaid shirts and a Crossley turntable tucked under their arm are already hogging the place.

Top Tip: Easily avoid said sofa-hogging hipsters. Look for the bike rack full of Penny Farthings outside.

Go to a Workday for your 'co-working vibes'. Take your Macbook Air and Crossley portable turntables with you as well.

Sincerely,

All the other coffee shop patrons.

ecshafer•1m ago
I hate going to independent coffee shops and having people hogging tables with laptops. It destroys the vibe of the place.
travisd•9m ago
Starbucks is airport drink/food for me. Being able to order as I enter the TSA line and pick it up on the way to the gate is unmatched convenience, and the coffee options at airports generally aren't great.
kellyjprice•8m ago
Starbucks raised the bar for coffee in the US. In most cities big and small, there's better alternatives now. https://en.wikipedia.org/wiki/Third-wave_coffee
nine_zeros•8m ago
I am in America - I genuinely liked some of their flavors, fast service, and happy demeanor of baristas. It always felt like a familiar nice escape from the grind.

I wrote all that in the past tense because none of the things I liked about starbucks is uniformly available any longer.

gowld•5m ago
It's anything but an escape from the grind.
ecshafer•7m ago
In the US specialty coffee shops may be just as expensive or more expensive than Starbucks. Starbucks doesn't make good coffee, however they're main competitors in the US are basically Dunkin Donuts, McDonalds, or various regional/local chains. So they are often better than the competitors, since Dunkin Donuts is not as consistent of quality, and McDonalds isn't really a cafe (despite being one of the largest coffee sellers). A lot of local places also close at like 2 or 3 pm, so if I want to grab a coffee at 3 pm, or meet a friend I don't have a ton of options.

I don't really like Starbucks, but I feel a need to defend them that they have earned their success in ways other than marketing.

thewebguyd•1m ago
> In the US specialty coffee shops may be just as expensive or more expensive than Starbucks.

That was the case where I live for the longest time. Starbucks wasn't great, but it was a pretty big step above McDonalds and the others, and the local shops, while great, were way more expensive than Starbucks.

But now that's no longer the case, really. Plenty of local, really good coffee shops here that are now the similar pricing to Starbucks now that Starbucks has been consistently jacking up prices. Starbucks has no right to be asking $15+ for a triple shot 20oz drink when I can get a much better tasting one for the same price at the local shop across the street.

Where Starbucks still won was availability and consistency. They are literally everywhere, open later, and the recipes are so formulaic now that I know exactly what I'm getting no matter which shop I go to.

They do need to go back down in price though and settle back into that happy middle place.

kimfc•7m ago
at least in america I think it’s a consumer comfort thing. Like no matter where you are you can get close to the exact same sugar-coffee-cream-drink-thing at any starbucks on the continent, and it’s not really about having actually good coffee (their drip coffee is actually terrible).

But everywhere Ive lived (rural New England and now Seattle) there has always been cheaper better coffee available at local shops. It seems that people who like starbucks and people who are into coffee are consumer groups with little crossover

mips_avatar•7m ago
This has changed, it used to be that Starbucks was the only decent coffee in most towns. The thing is there's now so many coffee enthusiasts who grew up in the third wave of coffee that you can easily start and staff a great local coffee shop
danudey•6m ago
I live in Canada and the main reason I like Starbucks is that its consistent. It's not great coffee or great pastries or great whatever else, but it's always the same.

We have other chains here, like Blenz, which are franchised rather than corporate, and the quality is hit or miss. I went to a Blenz location once and got a drink far better than anything else I've had in the city, but most of the time I go there I get something mediocre and poorly-made.

Meanwhile, every latte I get from a Starbucks comes out of an automated espresso machine but it comes out pretty much the same every time. The pastries are all pre-packaged and made at some industrial kitchen probably not even in the same time zone, but, again, they're the same every time. And especially when my son was a baby, my wife and I got into the habit of going to Starbucks very frequently because it was one of the only retail anything that always had changing tables in the bathroom, and, if they had gendered washrooms, always had a changing table in the men's room as well. Every other place was hit or miss, and it didn't take long before I got tired of changing my son on (a changing mat on) a filthy bathroom floor.

Back to drinks, though, there are a lot of other small, independent cafes around, and smaller chains like Artigiano which give you better coffee (or pastries or tea or ...), but they're a lot less commonly found.

Now, all that being said, I would kick a (picture of) a puppy if I could get a Te & Kaffi location in Vancouver; the instant I walked into one for the first time in Iceland it reminded me why I originally liked working in a cafe in my twenties - it felt cozy, comfortable, and it smelled deliciously of fresh coffee. It's a lot rarer to get that here for some reason.

jzebedee•2m ago
Interestingly, this was the marketing behind Koala Kare's rise to a monopoly over the bathroom baby changing station:

> Business owners just couldn’t see the use case for changing stations. Hilger says he was trying to sell the device to “men in their 50s who never changed a diaper in their life.”

> A new brochure — this one depicting a woman on her hands and knees changing her baby’s diaper on a disgusting bathroom floor– did the trick. “We had to make them feel guilty,” Hilger says.

https://fortune.com/2014/08/13/koala-baby-changing-station/

keiferski•5m ago
Starbucks is pretty popular in Europe, even in places with better coffee. That’s because it’s better thought of as a combination between energy drinks and dessert, not a competitor to third-wave coffee shops or espresso bars. The vast, vast majority of their customers are not buying black coffee.
paxys•4m ago
In the US Starbucks is almost always the cheapest option in the area for decent coffee.
mostlysimilar•16m ago
CEO makes $95 million dollars a year by the way.
techietim•12m ago
How much should he make?
ProjectArcturis•3m ago
Maybe 1/100th of that?
jihadjihad•10m ago
Imagine logging into Gusto etc. and seeing $3,958,333.33 under Gross Pay for 10 business days of work.
brk•9m ago
This corporate word substitution bullshit really needs to die. Nobody on the receiving end of this is a "partner". Partner implies some amount of equality in things, a voice, a considered opinion. The people being cut almost certainly did not want to be cut, and I would wager none of them were asked for their input.

Zero "partners" are impacted by this. The people impacted are employees.

Also, Starbucks do not operate "coffee houses", they're coffee stores at best, or even just "retail locations".

andrewmcwatters•2m ago
I have noticed for well over a decade or more, perhaps 20 years or longer, really, I'm not sure when it started, but companies are reluctant to call people "employees."
orsenthil•8m ago
Real Deal here is.

Store Closures:

North America coffeehouse count will decline by about 1% in fiscal year 2025 Will end with nearly 18,300 total Starbucks locations (company operated and licensed) across US and Canada

Staff Reductions:

Approximately 900 non-retail partner roles eliminated Additional open non-retail positions closed Store employees (partners) at closing locations will be offered transfers where possible, or severance packages if transfers aren't available

Who's affected:

Non-retail partners (corporate/support roles) - notified Friday morning Retail partners at closing coffeehouses - notified during the week of the announcement

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