Avg. Session Duration – gives a sense of overall engagement. Returning Visitors Rate – shows whether users come back or bounce after the first visit. Target Page in the Page Views section, highlights which specific pages users are visiting and dropping off on. Custom Events – especially for landing pages, tracking scroll depth and click zones can reveal exactly where users lose interest.

By combining these, you can pinpoint not just which page causes drop-offs, but where on the page users disengage. That’s often the most actionable insight.