Perhaps both "sides" should first vet some rando's online comment, poll the center (privately - there are a lot of ways to do this for free) and if the rando comment happens to be agreed by the mainstream, then sure, write an article. But from what I see, most of the reaction to articles or statements like this is:

"It's not mandatory to mourn him. People aren't being fired because they aren't mourning him."

Which is true.

Perhaps the other article they could write is:

"Take this Vaccine, Or Else!"

That all being said, I have no idea what this article is about, I'm just surmising as it's pay-walled for no reason (advertising exists).