OpenAI urgently needs to make money. Its most valuable product isn’t the LLM - it’s the users. The company has now set up an efficient way to track your behavior online and sell that data to marketers. The setup might look harmless - a tiny UTM parameter - but it can reveal a lot about you and can ultimately influence what you’re shown in the chatbot and what information is transferred to third parties.

Does it work every time if you ask chat to not include UTM? Just ran a test and it stripped the UTMs lol.