The market for DVRs has shifted a lot and while TiVo's system was wonderful, it's hard to get people to pay you a monthly fee for a service that's included for free with your cable package. Companies are often offering networked DVR service with unlimited storage - they record it in their data center and you just stream it later.

TiVo really needed to pivot and simply didn't. TiVo should have become another Roku, but they were probably worried about cannibalizing their DVR revenue. They had the operating system and hardware to beat Roku to the market - or even become the primary alternative to Roku for years after Roku had launched. Roku launched in 2008 and TiVo could have followed. FireTV and AndroidTV launched in 2014 so there was a huge window in there for TiVo (and Chromecast was 2013 so that doesn't change things much).

TiVo was focused on getting individuals to pay them $X per month for service. Roku figured out that it would be a lot easier to get all the streaming companies to give them a cut rather than getting it from the end users as well as being a platform to serve ads to end users.

If TiVo had looked at Roku and said "we can do that even better," they would have had a very different future. TiVo launched a Roku competitor in 2020 based on AndroidTV, but that was way too little and way too late. Back in the late 2000s and early 2010s, TiVo had an absolutely amazing OS. They needed to release a Roku competitor stripped of the DVR bit for the cord-cutting streamers. They needed to pivot their business model toward the service-revenue-cut and ad-revenue model that Roku went after. They needed to see that cable and satellite was a dead-end as those companies would try to cut them out of the loop with their internal DVR products (and even if TiVo were better, most customers wouldn't want to pay extra for it).

TiVo should have pivoted 15 years ago and become one of a couple dominant streaming box players. Instead, Amazon and Google followed Roku into the market even though TiVo had 6 years to enter that market and had a polished OS and great reputation at the time. TiVo feels a bit like Nokia. Nokia ignored smartphones long enough that they kinda faded away - and then their effort was too little, too late.

They have! https://aws.amazon.com/outposts/

  In April 2016, Rovi acquired TiVo for $1.1 billion.[8]
  
  In December 2019, it was announced that TiVo would merge with Xperi Corporation. The merger completed in May 2020.[9]

I still use Internet based services, for example I might find a new band because someone on Instagram posted about them. Or maybe I listen to an album on streaming before deciding if I'm buying it. Oh and some live music venues have Youtube live streaming (e.g. Smalls jazz club). With movies, of course I might watch a movie trailer or a review on YouTube.

Speaking of movies, the situation is different because unlike music, I can't actually find most of my favourites on streaming services. However more often than not, you can rent them online, so I might rent (but never buy!) a movie through Apple, YouTube etc., then if I like it and think I want to watch it again, I will buy a Blu-ray. But I kinda gave up on pure streaming services such as Netflix etc. since their catalogue is so shallow.

This obviously doesn't work for everyone, if your way of listening to music is just "Hey Alexa play a smooth jazz playlist while I cook" then of course streaming is the right thing for you. Same if you just like to watch movies casually and you're not a film buff, in that case Netflix & co. are OK.

If you don't own the content, you get squeezed. Hulu, Spotify all of these guys get nickle-dimed into oblivion.

Netflix understood this deeply creating one of the biggest, successful pivots in startup-dom