If you’ve been avoiding social media because it feels like a scam, the algorithms just caught up to your instincts.

I’ve watched designers torture themselves trying to learn marketing for years (oh, hi, Ira!). They take courses on “growth hacking,” force themselves to post clickbait, and generally feel disgusted about the whole thing.

Meanwhile, marketing people keep insisting: “Post 3x daily! Use these 47 hashtags! Follow/unfollow 200 accounts! Buy engagement to look legitimate!”