The AI visibility market is expanding rapidly—and confusingly. Each week, new Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) dashboards promise to show how brands “appear” in ChatGPT, Gemini, Claude, or Perplexity.
These tools often deliver valuable insight, yet their methodologies differ so widely that results cannot be compared. One dashboard may rank brands by query frequency: another by model-weighting or citation count. The outcome is a visibility landscape defined by incompatible metrics rather than shared standards.
Without verification, visibility becomes volatility disguised as insight.
(See Search Engine Journal, 2025, for examples of divergent AEO ranking methodologies.)
businessmate•3mo ago
These tools often deliver valuable insight, yet their methodologies differ so widely that results cannot be compared. One dashboard may rank brands by query frequency: another by model-weighting or citation count. The outcome is a visibility landscape defined by incompatible metrics rather than shared standards.
Without verification, visibility becomes volatility disguised as insight. (See Search Engine Journal, 2025, for examples of divergent AEO ranking methodologies.)