Came across a book aimed at startups on how to sell to defense. Haven’t read it so I don’t know if it’s covered, but both working in defense and selling to it requires a moral code, which isn’t a requirement for guns companies or ad companies. Money incentivizes perverse behavior in people, and fulfilling fiduciary responsibility is often used as an excuse to justify reprehensible behavior. IMO, buying defense products also requires either formal or informal ethos to ensure you’re dealing with people who aren’t setting the world on fire to sell you fire extinguishers. Remember, there’s no escape shuttle to other planets. You can’t hide in your bunkers or islands forever. We’re not safer in a broken world. Selling to defense requires a moral code of first do no harm.