1) Trust is earned.
2) If it’s not earned, it’s not Trust (or trust). Full stop.
3) Once lost, regaining Trust takes 5x to 10x - sometimes perhaps even more - effort to earn it back.
No matter how you cut it, this ^^^ is how Trust works.
Based on what I’ve seen, The Media is not aware of these rules. It’s certainly not interested in #3. Instead, it does the worst thing possible, it blames its customers (i.e., the consumers of its content). Using gaslighting as a proxy for Trust is a rookie mistake.
hunglee2•2h ago
What we call 'truth' is really just consensus (hence the importance of cancelling / de-platforming / downvoting etc - techniques to secure that consensus) and narrative violations from competing versions of truth which are able to persist is deeply disturbing. We're going to have to get used it - certainty is one of things 'the media' once provided to us but will never be able to do so again
ggm•1h ago
I think the emergence of infotainment paid stories eroded the "news is something somebody doesn't want you to read" side.
And I think the fusion of non journalist commentators and editorial meant we get slant and not as much facts.