A short essay on a simple idea: if goals are living and ego is quiet, the better thing is allowed to lead with far less resistance.

It frames a reality-first culture that celebrates endings, updates quickly, and serves customers over attachments to past wins, titles, narratives, metrics, and stories that made us look good yesterday.

Curious for counterexamples where this still fails. Or examples of times where you were in a company that operated in this way.