fp.

Apple isn't most people...in their world, "printing money" is a much higher bar. There's also significant reputational risk if it turns out to be a flop (as it easily could have). That's why I assumed they started with very low inventory, to be able to tout it as an item that "sold out" as opposed to "flopped".

tyleo•2mo ago

IDK I live in the same world as them. They sold out of what are essentially $200 socks. I’m happy to disagree but it’s certainly printing money by my definition.

apparent•2mo ago

Without knowing how many units were sold, how much the famous designer was paid, or how much they spent on marketing (probably not a ton because it got a lot of organic coverage due to how outrageous it seemed), I'm unable to determine whether anyone made a material amount of money. If the designer made $10M I'd say he printed money. If Apple made $10M I'd say that's not remotely material to their bottom line.

fouc•2mo ago

Yeah I wouldn't be surprised if they only produced somewhere around 20,000 to 70,000 units. (45 +/- 25 ?)

thefz•2mo ago

The average Apple buyer will run to the store if you show them an overpriced product and claim its limited availability.

tim333•2mo ago

It doesn't seem that out of line with other Issey Miyake stuff. I'm not an expensive fashion buyer myself but I guess people can spend there money on what they like.

Issey Miyake online uk: https://uk.isseymiyake.com/collections/isseymiyake/