So I built something I wanted:
Once a day, we text you ONE great gift idea. If you want it, you reply “YES”. It shows up at your door a few days later. No app. No checkout. No brainpower.
It’s designed for:
- Busy people - Last-minute gifters - People who want to seem thoughtful without the homework
How it works
Membership is $4–6 once, for life
We curate 30 high-quality products from small or indie brands
If you want to learn the brand story (so you sound good when someone unwraps it), reply “MORE” and we email you a short story behind the gift.
Shipping and payment are handled automatically after your first setup
We’re ~500 users today, and so far:
- 52% reply YES at least once - ~20% buy 5+ times - The brands love the incremental distribution without marketplace margins
This month (Nov 17–Dec 17) is our Holiday Shopping on Easy Mode run: 30 days, 30 gifts. The first drop just went live.
Try it: https://yesmore.co (US only for now)
Why HN?
I’m especially curious about:
- Thoughts on ways to make an SMS-only UX better than apps for commerce - Thoughts on scaling a low-frequency, high-intent purchasing model - Predicting LTV when the # of “drops” is finite
Also, if anyone has product ideas / favorite small brands we should try to feature — I’d love intros.
Happy to answer anything: Payments, logistics, SMS deliverability, membership economics…
Thanks for checking it out — and may all your holiday shopping happen in under 30 texts this year!