A few months ago, I realized that most research reports on freelancers/solopreneurs/creator-founders, conflate "regular" businesses with huge influencers, so we end up benchmarking against Mr. Beast.

So I built an unbiased report about real B2B solopreneurs/creators.

After surveying 153 of them, here's what I found:

-- Only 28% of solopreneurs make over $100K/year. Surprisingly, 16% make less than $10K/year.

-- Services still pay the bills. When people ranked revenue, 1:1 and DFY rose to the top.

-- LinkedIn + email is the most common “increase” combo for 2026.

-- Six-figure businesses show up after year 3 for most; $250k+ clusters later.

-- Having a newsletter means higher revenue.

-- Most solopreneurs spend 2-8 hours a week on social media, mainly LinkedIn.

-- AI is a time dividend (research, outlining, editing); most solopreneurs don't have AI-driven businesses.

How does this line up with your situation? Any findings that are surprising to you?