November is typically the busiest month of the year for online advertisers. Brands increase budgets, consumers actively look for deals, and competition for attention spikes across all traditional ad platforms. Over the past two years, we’ve seen a noticeable shift: a growing share of Black Friday and Cyber Monday promotions is moving to Telegram. Many companies—especially in e-commerce, digital services, and online education—now treat Telegram as a core part of their Q4 acquisition mix. The reasons are straightforward:

- Telegram posts reach audiences directly, without algorithmic filtering.

- Niche communities and expert channels deliver targeted traffic.

- Creators have high trust and convert well during sales season.

To support the demand spike, we at Telega.io, an ad automation and analytics platform for Telegram, launched our annual Sales Season. The event runs until November 30 and gives advertisers access to discounted placements across thousands of Telegram channels.

What the Sales Season Includes?

During the month, many channels temporarily reduce their ad rates—sometimes by up to 70%. For brands, this effectively becomes a discounted ad inventory pool that helps:

- test Telegram with smaller budgets;

- reach new verticals or audience segments;

- increase posting frequency without raising total spend.

Discounts apply to channels across e-commerce, crypto, finance, education, IT, lifestyle, and other major categories.

Advertisers can access the selection directly through the Telega.io catalog by choosing the “Sales Season” filter.

Product Features That Support Seasonal Campaigns

Since this period is high-pressure for marketers, the platform includes tools designed to reduce operational load:

• AI Channel Picker Analyzes historical ad performance across millions of placements and recommends channels where similar campaigns have performed well. This helps with faster planning and reduces trial-and-error.

• Built-in analytics CTR, CPC, reach, and publishing data are tracked automatically—removing the need for spreadsheets and manual monitoring.

• Guides and checklists We publish Black Friday and Cyber Monday planning materials (creative frameworks, posting timing, typical conversion benchmarks) on our site and Telegram channel for teams that prefer structured workflows.

• Optional manager support For companies purchasing bundled ad plans, our team assists with setup, scheduling, and campaign evaluation.

Why Brands Start Early?

Black Friday is no longer just a single-week event—many advertisers begin running promotions for the entire month. The brands that see the best results tend to:

- define a clear offer before mid-November;

- choose placements early to avoid competition for slots;

- run several smaller posts instead of one large drop;

- monitor data in real time and adjust messaging quickly.

Telegram works well for these strategies because it’s a fast medium with measurable engagement.

Access to Discounts Advertisers who want to experiment with Telegram this season can browse the discounted catalog through Telega.io. A promo code, SALESSEASON, provides an additional 5% off one order before November 30.

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