I saw an opening Postiz is traditionally an open-source social media scheduling tool. In August, I started seeing something interesting: new YouTube videos about how people are automating their social media with n8n.
First, I thought it was cool, then I saw a pattern. Many people opened "Skool" groups on how to use n8n. Thousands of templates, but among them, how to create viral AI posts.
I liked it for a few reasons:
Low effort, people download the template and use it to post (low churn)
Outcome instead of a tool - people buy the result they want, not a tool that they will need to figure out how to use, and maybe will get them results.
It's a super-growing and one of the biggest trends of this year.
I could target them easily
Technical people would be drawn more to automate social media with my tool as it's open-source rather than a closed-source one.
Implementation So the first thing I did was to create an official n8n node. Honestly, it was super easy; I just told Cursor, "Do you see my public API?" Just make an n8n node out of it - an hour of work (of course, I cloned their starter template as a base)
I submitted it to n8n, and it took a while.
Meanwhile, I opened a new job on Upwork: "go to n8n groups on Skool, find the founder, and their email."
Some smart people can automate the process, maybe with ChatGPT Atlas, but it's so cheap that I didn't care much.
I wanted to cold outreach all of them, so first I bought a new domain and warmed up my email (You can use software like Lemwarm). It's important, in case you are marked as spam, it won't be your primary domain.
Then you can automate with software like Lemlist.
(Those are the most expensive software; you can find cheaper.)
Now, the most important thing is, what do you write?
What to write Every time I get a cold outreach email, I usually mark it as spam. It's annoying - yes, yes, offer me your service.
People want to get value fast, and if you sell your stuff, you will be marked as spam and get a bad rep.
I got zero bad replies, and it's all around Alex Hormozi - "What's in it for me?"
The offer must be so good that you should be a sucker not to take it.
https://share.cleanshot.com/5sRfTByD
Highlights:
Lower case letters in the title to grab attention
When I can give you in return (that's what makes it so attractive)
I started to see tons of new templates. So I scaled it more and scraped also:
- Competitors' YouTube videos - Competitors' templates on n8n
And then something crazy happened.
Revenue I was featured on "TRW" - Andrew Tate group. Not a big fan of the guy with all the rumors around him, but he was obviously not involved; it was just a mod in his group.
So the mod created the template with Postiz and also used Postiz's affiliate link (great!)
Since then, I shifted my attention to automation (Created MCPs, more AI features for automation, and so on)
Bottom line I did not change my product, I changed the focus and the audience.
That:
Brought me more people
- Decreased my churn - because automation is automated, so you don't need to touch it all the time.
- Put myself in the blue ocean of social media schedulers as they all do the same.