>It is the first technology that is truly useful for handling unstructured data.

>Processes that rely on unstructured data are usually unstructured processes.

I appreciate someone succinctly summing up this idea.

My time working in the search field for 13 years, there is always this trend:

Leaders think <buzzy-technique> is a good way to save money, but <buzzy-technique> actually is a thing that requires deeper investment to realize more returns, not a money saver.

> Let’s rip the Band-Aid off immediately: If your underlying business process is a mess, sprinkling "AI dust" on it won’t turn it into gold. It will just speed up the rate at which you generate garbage.

In the world of Business IT, we get seduced by the shiny new toy. Right now, that toy is Artificial Intelligence. Boardrooms are buzzing with buzzwords like LLMs, agentic workflows, and generative reasoning. Executives are frantically asking, "What is our AI strategy?"

But here is the hard truth:

There is no such thing as an AI strategy. There is only Business Process Optimization (BPO).

This is well-expressed, and almost certainly true for an overwhelming majority of companies.

LinkedIn Standard English, tab closed

This should go to all CEOs. They should realize that the real problem AI solves is handling of text and unstructured data. That is the core ability.

But I don't blame them. Process optimization is hard. If a new tool promises more speed, without changing the process, they are ready to pour money at that.

I am compelled to quote Fred Brooks: "There is no silver bullet". https://en.wikipedia.org/wiki/No_Silver_Bullet