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Elites Could Shape Mass Preferences as AI Reduces Persuasion Costs

https://arxiv.org/abs/2512.04047
45•50kIters•34m ago

Comments

intermerda•27m ago
https://newrepublic.com/post/203519/elon-musk-ai-chatbot-gro...

> Musk’s AI Bot Says He’s the Best at Drinking Pee and Giving Blow Jobs

> Grok has gotten a little too enthusiastic about praising Elon Musk.

andsoitis•21m ago
> Musk acknowledged the mix-up Thursday evening, writing on X that “Grok was unfortunately manipulated by adversarial prompting into saying absurdly positive things about me.”

> “For the record, I am a fat retard,” he said.

> In a separate post, Musk quipped that “if I up my game a lot, the future AI might say ‘he was smart … for a human.’”

ben_w•12m ago
Is Musk bipolar, or is this kind of thing an affectation?

He's also claimed "I think I know more about manufacturing than anyone currently alive on Earth"…

spiderfarmer•6m ago
He's smart enough to know when he took it too far.
lukan•8m ago
That response is more humble than I would have guessed, but he still does not even acknowledge, that his "truthseeking" AI is manipulated to say nice things specifically about him. Maybe he does not even realize it himself?

Hard to tell, I have never been surrounded by yes sayers all the time praising me for every fart I took, so I cannot relate to that situation (and don't really want to).

But the problem remains, he is in control of the "truth" of his AI, the other AI companies likewise - and they might be better at being subtle about it.

jl6•27m ago
> Historically, elites could shape support only through limited instruments like schooling and mass media

Schooling and mass media are expensive things to control. Surely reducing the cost of persuasion opens persuasion up to more players?

teekert•19m ago
Exactly my first thought, maybe AI means the democratization of persuasion? Printing press much?

Sure the the Big companies have all the latest coolness. But also don't have a moat.

ares623•16m ago
Mass Persuasion needs two things: content creation and distribution.

Sure AI could democratise content creation but distribution is still controlled by the elite. And content creation just got much cheaper for them.

zmgsabst•11m ago
Distribution isn’t controlled by elites; half of their meetings are seething about the “problem” people trust podcasts and community information dissemination rather than elite broadcast networks.

We no longer live in the age of broadcast media, but of social networked media.

zmgsabst•12m ago
This is my opinion, as well:

- elites already engage in mass persuasion, from media consensus to astroturfed thinktanks to controlling grants in academia

- total information capacity is capped, ie, people only have so much time and interest

- AI massively lowers the cost of content, allowing more people to produce it

Therefore, AI is likely to displace mass persuasion from current elites — particularly given public antipathy and the ability of AI to, eg, rapidly respond across the full spectrum to existing influence networks.

In much the same way podcasters displaced traditional mass media pundits.

taurath•23m ago
We have no guardrails on our private surveillance society. I long for the day that we solve problems facing regular people like access to education, hunger, housing, and cost of living.
jack_tripper•16m ago
>I long for the day that we solve problems facing regular people like access to education, hunger, housing, and cost of living.

That was only for a short fraction of human history only lasting in the period between post-WW2 and before globalisation kicked in, but that was only a short exception from the norm, basically a rounding error in terms of the length of human civilisation.

Now, society is reverting back to factory settings of human history, which has always been a feudalist type society of a small elite owning all the wealth and ruling the masses of people by wars, poverty, fear, propaganda and oppression.

The wealth inequality we have today, as bad as it is now, is as best as it will ever be moving forward. It's only gonna get worse. And despite all the political talks and promises on "fixing" wealth inequality, housing, etc, there's nothing to fix here, since the financial system is working as designed, this is a feature not a bug.

veltas•12m ago
I think this is true unfortunately, and the question of how we get back to a liberal and social state has many factors: how do we get the economy working again, how do we create trustworthy institutions, avoid bloat and decay in services, etc. There are no easy answers, I think it's just hard work and it might not even be possible. People suggesting magic wands are just populists and we need only look at history to study why these kinds of suggestions don't work.
huijzer•5m ago
It’s funny how it’s completely appropriate to talk about how the elites are getting more and more power, but if you then start looking deeper into it you’re suddenly a conspiracy theorist and hence bad. Who came up with the term conspiracy theorist anyway and that we should be afraid of it? Not Joe in rural Kentucky probably.
andsoitis•14m ago
> I long for the day that we solve problems facing regular people like access to education, hunger, housing, and cost of living.

EDUCATION:

- Global literacy: 90% today vs 30%-35% in 1925

- Prinary enrollment: 90-95% today vs 40-50% in 1925

- Secondary enrollment: 75-80% today vs <10% in 1925

- Tertiary enrollment: 40-45% today vs <2% in 1925

- Gender gap: near parity today vs very high in 1925

HUNGER

Undernourished people: 735-800m people today (9-10% of population) vs 1.2 to 1.4 billion people in 1925 (55-60% of the population)

HOUSING

- quality: highest every today vs low in 1925

- affordability: worst in 100 years in many cities

tonyhart7•19m ago
this is next level algorithm

imagine someday there is a child that trust chatgpt more than his mother

MangoToupe•13m ago
I'd wager the child already exists who trusts chatgpr more than its own eyes.
psychoslave•12m ago
That will be when these tools will be granted the legal power to enforce a prohibition to approach the kid on any person causing dangerous human influence.
MangoToupe•17m ago
> Historically, elites could shape support only through limited instruments like schooling and mass media

What is AI if not a form of mass media

notepad0x90•12m ago
ML has been used for influence for like a decade now right? my understanding was that mining data to track people, as well as influencing them for ends like their ad-engagement are things that are somewhat mature already. I'm sure LLMs would be a boost, and they've been around with wide usage for at least 3 years now.

My concern isn't so much people being influenced on a whim, but people's beliefs and views being carefully curated and shaped since childhood. iPad kids have me scared for the future.

komali2•11m ago
Oh man I've been saying this for ages! Neal Stephenson called this in "Fall, or Dodge in Hell," wherein the internet is destroyed and society permanently changed when someone releases a FOSS botnet that anyone can deploy that will pollute the world with misinformation about whatever given topic you feed it. In the book, the developer kicks it off by making the world disagree about whether a random town in Utah was just nuked.

My fear is that some entity, say a State or ultra rich individual, can leverage enough AI compute to flood the internet with misinformation about whatever it is they want, and the ability to refute the misinformation manually will be overwhelmed, as will efforts to refute leveraging refutation bots so long as the other actor has more compute.

Imagine if the PRC did to your country what it does to Taiwan: completely flood your social media with subtly tuned han supremacist content in an effort to culturally imperialise us. AI could increase the firehose enough to majorly disrupt a larger country.

narrator•10m ago
Everyone can shape mass preferences because propaganda campaigns previously only available to the elite are now affordable. e.g Video production.
crote•9m ago
Note that nothing in the article is AI-specific: the entire argument is built around the cost of persuasion, with the potential of AI to more cheaply generate propaganda as buzzword link.

However, exactly the same applies with, say, targeted Facebook ads or Russian troll armies. You don't need any AI for this.

keiferski•7m ago
Yeah, I don't think this really lines up with the actual trajectory of media technology, which is going in the complete opposite direction.

It seems to me that it's easier than ever for someone to broadcast "niche" opinions and have them influence people, and actually having niche opinions is more acceptable than ever before.

The problem you should worry about is a growing lack of ideological coherence across the population, not the elites shaping mass preferences.

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Elites Could Shape Mass Preferences as AI Reduces Persuasion Costs

https://arxiv.org/abs/2512.04047
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