I have been working on a small project called Prophit. It started from a simple question. Why do regular people spot trends long before analysts do, yet have no structured way to turn those instincts into actual investing?

The idea is to treat the crowd not as noise but as an early warning system. Prophit is an AI search engine that tries to surface companies related to real world patterns users are noticing. Instead of digging through filings or waiting for coverage, users can turn a hunch into a set of possible stocks and then build a portfolio around it.

The experiment is to see if community driven pattern spotting can outperform the usual top down Wall Street flow. Users can share ideas, compete on portfolios, and highlight emerging themes before they hit mainstream news.

The real question I am trying to answer is whether passive investing can be made engaging and personal without pushing people into reckless stock picking. Younger investors clearly love choosing individual companies, but that usually drifts into undiversified gambling. Prophit’s experiment is to let users express taste and personality through swipes while keeping the underlying portfolio diversified the way an index would. I want to understand whether a flow like this can shift people away from speculation while still giving them the sense of ownership they enjoy.