> Adobe is doubling down on its strategy of using AI to bring more users into its product ecosystem.
> Adobe has shipped many AI-powered features and products this year.
I’m not a professional designer but I use the creative suite enough in my contracting work to pay for it. The AI integrations thus far are laughable, more for a good laugh than practical use. I don’t have a lot of hope for this either.
If all this is a bubble I’m hopeful that it bursts soon. AI is powerful and useful but we’re so far into cramming AI features into products to satiate investment that it’s time to return to user based work.
(Also is “doubling down” the new “deep dive”?)
Similar, but I think it might actually be dumber. When you take a deep dive you're jumping headfirst into things you don't understand, with the outcome largely unknown to you. When you double down on something you're already aware that it isn't working, but you persist anyway under the delusion that doing the same thing more aggressively will make your bad plan succeed.
phildougherty•1mo ago