I think it mostly blew up via unofficial reposts, since that original version was in French without subtitles.

This one copy on X has 27 million views after 2 days: https://x.com/pawcord/status/1998361498713038874

True the vast majority of the time. This ad though doesn’t promote anything malicious. It’s a cute story with the message “eat healthy stuff like vegetables and fish”, with a brand name/ logo at the very end.

This time of year, cinemas show Christmas commercials, such as this one, but two or three in a row.

It becomes funny how hard they try to move us. And in the end it's just for a supermarket.

It's an ad by a grocery store advocating healthy eating and inclusion.

I think people will make reasonable decisions about whether or not to purchase food this winter with or without the "malicious influence" of these ads.

It is possible to have art and artist be separate things; to acknowledge that that reason a thing was created and/or who it was created by can be looked at separately from the thing itself. This commercial was fun to watch. The Budweiser horse commercials are also fun to watch. But enjoying them has very little to do with a choice to support the creator.

I think people are setting themselves up for failure if they index their happiness or sense of self satisfaction to their ability to discern what AI-generated content is or not.

Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.

In the case of this ad.. it’s okay?

I lived through the end of the beginning of computer becoming a primary tool for art, both in building DeviantART and also I was in the second cohort of the first ever digital imaging and technology program in Canada. It was super interesting, during college was the release of the Canon 300D, things moved really quickly after, my graduating year the pro film makers associations introduced a ban on digital work within the associations "club activities" (that lasted about 16 months) - it was funny tho you would see people judging professional salons (contests) zooming in to 30000% looking for signs of digital editing - I was ~20 and it was all very amusing to me, like why did all these old people hate digital art do much? We persisted, bunch of us graduated and started a studio, one day Canon called us, I was one of the first people in the world to use a Canon 5D Mk2 months before it was released, my ads ended up on TV, we won three technical emmy awards, made lots of money, had a great time etc. All the people I know who rode the wave had fantastic careers and worked on interesting stuff, made money etc.

(and btw, the last ones standing after all was said and done in the "fuck digital camp"? curmudgeons!)

You will when all the artists starve.

This is definitely thinking way too hard about the deep lore of a 2 minute Christmas ad, but we never see any fish people so it can be assumed they just didn't evolve. That's how Zootopia did it, mammals and reptiles are people but fish are just fish.

The ad illustrates the Christmas spirit and fish is a Christian religious symbol and actually traditional at Christmas in some countries and areas. I don't know if they did it on purpose in this ad or just because it would obviously not have worked for the wolf to bring a meat dish.

It is all about Christmas and New Year: cooking good healthy food for the extended family, and new year's resolutions.

I think that comment is in response to McDonalds recent AI-slop-ad.

Advertising that you didn't use AI is definitely a thing now. But this is more likely a jab at the recent McDonalds ad, which did use AI, and which the agency who made the ad vigorously defended the use of AI (hilariously, by bragging about how many hours it took to make that ad).