My experience is that different people have different roles. Those focused on the tech are probably focusing in their own space. Those focused on marketing are probably trying to kickstart discussions online. So when you are looking at what discussions you see, which group do you think you are really looking at?

More time on tech, in every company I've ever owned or worked for.

That said, it's important to pay attention to what your competition is up to, if for no other reason than to to learn lessons from their successes and failures that can inform your own product development.

As the saying goes: "make your own mistakes, not someone else's."