We built FirstDistro to answer a different question: Which high-value accounts are about to churn, before they tell you?

Instead of dashboards, it: - watches usage, engagement, and sentiment patterns across accounts - flags subtle risk early (even when accounts still look "health") - triggers alerts with clear next-best actions, not just scores

The insights that drove this: surprise churn usually isn't sudden, It's silent. We're working with lean CS teams where losing one $10k+ ARR customer really hurts.

Would love feedback from folks who've dealt with churn firsthand: - what signals do you wish you had earlier? - where do existing CS tools fall apart for you?

Happy to answer questions or share what didn't work along the way.