In some of the Microsoft lore there seems to be a split between Gates as an "end user" guy and Ballmer as an "enterprise" guy. Despite taking his lumps in the late 2010s, it seems like Ballmer has prevailed as correct in his "enterprise" push. Microsoft has gotten really good at selling over steak dinners. Now Azure and M365 are starting to dominate. This gives Microsoft a strong distribution platform to push crappy initial versions of any would-be competitors to drive them out. They do tend to iterate those into decent products around the 3rd version.

But will people tire of that? I think so. In which case Microsoft will get what's coming.