Ingenious to have Santa endorse your product. One thing I've thought about is how it costs money to use the likeness of a living celebrity or familiar brand, and so you can or can't "get" them and their value depending on the cost. And how by extension that implies values of familiar "big names" in the public domain. Presidents, cities, natural landmarks, figures from ancient mythology, etc. They are there for the taking.

Maybe you can't get a Kardashian or, for the 80s, maybe Madonna. But you can get Santa.