This is a nice thought but I think it's wrong. If TikTok, Instagram Reels or YouTube Shorts have proven anything, it's that people don't want to decide they want to consume. It's cynical but it's what the data has shown time and again works for these platforms. Passive consumption is easier for the user and companies know it keeps us online longer.

When you ask people, they will say they want to see who they follow but their behaviour, incentivised by companies, says otherwise.

Algorithms tend to optimize us toward well-being as “well-done”: predictable, consistent, uniformly cooked. Safe, measurable, repeatable.

But human experience is closer to “rare”: uneven, risky, asymmetric, and still alive. The parts that matter most are often the ones that don’t fit cleanly into metrics.

If everything becomes optimized, nothing remains interesting. And more importantly, we risk replacing well-being with the monitoring of well-being.

When a life is constantly optimized, scored, nudged, and corrected, it gradually stops being a life that is actually experienced.