Sites often look finished to users — modern UI, fast loads, everything appears “done” — but when search engines crawl them, much of the main content isn’t actually present yet.

In many cases the issue isn’t SEO basics, keywords, or content quality. It’s simply when the HTML is generated and what Google receives on first visit.

We wrote up a calm, non-marketing explanation of what’s going on, how to spot it yourself (even if you’re not very technical), and why this keeps happening with many modern AI builders.

We’re also building a tool (Pagesmith) around this problem, but the article stands on its own and should be useful even if you never use our product.

Happy to answer questions or be challenged on any of the claims.