Is it, now?
Anyone else thought this was satire when they read that as the second line in the announcement?
I literally laughed, then clicked the top left logo, to check out the homepage and see if this `ManuAI` was a real website.
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You would think that they would know better to at least edit that out.
It's not just ironic -- it's cosmically poetic.
They are saying the announcement means more to them than just a headline that most will scroll past. Maybe you are seeing something I'm not.
But then that means if you're a PR or communications person working at this startup (or at Meta?) your job is not secure and that your days there are probably numbered, which I'm sure is great for morale...
Since LLMs emulate human writing, what is it about that sentence that gives away that it was written by an LLM rather than human? Haven't we seen plenty of hollow-sounding self-aggrandizing marketing copies like this one pre-LLMs? What is it that is wrong with this sentence?
Please don't say it's an em-dash...
Meta did more than just take part in this system. It perfected it, scaled it worldwide, and resisted meaningful change until public pressure or regulation forced its hand.
That is why it is worrying to see Meta present itself as a trusted builder of the next major technology wave. When a company repeatedly puts growth ahead of social harm, skepticism is not bias. It is common sense. Giving that company even more powerful and less transparent tools should cause us alarm.
Or is your point that all entertainment is harmful to individuals and society?
Books are static. They do not watch you, adapt to you in real time, or optimize themselves to keep you reading at any cost. Social media does. It measures behavior, runs constant experiments, and tunes feeds to maximize engagement, often by amplifying outrage, fear, or tribalism.
I am struggling to believe that this was asked in good faith.
"Following Manus's launch in March 2025, Butterfly Effect raised $75 million in a funding round led by Benchmark at a valuation of approximately $500 million in April 2025."
Half a billion a month after launch and acquisition before the end of the same year. Wild times.
I have many questions:
- Will Meta fuck this up as they seem (in my opinion) to do with most of the acquisitions? Oculus? Drop.io?
- Did they grossly overpay?
- Will innovation slow to a crawl (eg. Instagram, Whatsapp)?
- Will Manus' top talent bail?
- How is it conceivable Meta couldn't build this themselves. It can't possibly have been Manus' user base they were after, can it?
- How much trouble am I in for telling my wife to sell her Meta stock two weeks ago?
The acquisition is confusing to me.
Do you even have to ask?
Yes
Anthropic and Bun shared a major investor. Looking at this it's not clear of Meta actually invested in Manus. But they clearly aren't showing much signs of turning into a unicorn meaning that its investors would have been looking for some kind of exit. An acquisition by Meta counts as a win. Meta has a lot of fingers in a lot of pies in terms of investors. Big companies like that helping out friendly investors is quite common. They all need each other in different contexts.
The reason I'm expecting more of this is that investors have been sinking a lot of money into all sorts of AI startups in the past few years. Most of those are most likely not stay independent or get to an IPO. Short of letting them fail, acquisitions with undisclosed amounts are a nice way out for investors and founders to liquidate their investments and save some face in the process.
Meta gets some fresh talent and tech; investors get some return on investment and can claim some kind of exit happened. I doubt a lot of cash changed hands here. Share swaps are a common tool here.
It will be interesting to see what Meta does with Manus. I don't expect they'll do a lot with it. Just speculating but I just don't see a great fit here for Meta. Unless it is to breathe some life into their Llama strategy.
I wonder what Meta their play would actually be though. Do they have any successful GenAI products yet? I don’t use their social media apps so not sure how integrated that is these days.
Edit: commercial products, not Ollama*
It seems M&A door is wide open for 2026.
Guess it's a good follow on to spending billions to try and catch up in LLMs, which will also be commoditized.
1. Insanely overpriced versus over deep research products 2. Deep research has increasingly become a feature in most other products 3. They shot themselves in the foot by sharing very limited usage credits, in the initial wave of DR products pretty much everything was free - ChatGPT, Claude, Pplx, Deepseek. they rolled this back later and added a free credit tier but by then the hype had moved off.
TBF 1. Their post synthesis, formatting abilities were better than others 2. Their initial launch was "hypey" - lots of waitlist based access.
But I had seen somewhere they mention they had hit $100mn in revenue - M&A also signals that DR is increasingly a feature of the labs. And labs missing an assistant will probably buy a well distributed one
These valuations are to the point point that this looks too close to money laundering, just like buying art.
But I suppose they won't try as hard as before to make the product better. It's such a shame. I've been using it since it launched the video by begging everyone I knew and got an invite code. And I've been on the higher end of subscription ever since.
Curious how much Meta paid them.
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