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Apple Vision Pro production reportedly axed, marketing cut by more than 95%

https://www.pcguide.com/news/apple-vision-pro-production-reportedly-axed-despite-newer-m5-model-marketing-dropped-by-more-than-95/
23•ivewonyoung•1mo ago

Comments

captainkrtek•1mo ago
Will there be an interest in vision based wearables?

Google Glasses - dead

Apple Vision Pro - dead

FB/Meta x RayBan - dead soon(?)

It seems they can’t get over the social hurdle of having a camera strapped to your face, and the effects of that on people around you. I think the tech is neat, but not socially accepted as a concept to make it viable. My sister is big into tiktok and filming all the time, and it personally makes me hesitant to be nearby as I’m not comfortable being filmed all the time.

spicyusername•1mo ago
It is almost certainly a problem with size, cost, and features.

The wearables are just too big, too expensive, and the feature set too small.

Much like with VR goggles, every problem they solve is solved far better and more cheaply with another device most people already have and use.

I don't think it has anything to do with the moral or social implications of taking pictures of people privately. The second any of the above are resolved, society will willingly give up even more privacy without a hiccup, as we've done every other time the choice was presented.

chiefalchemist•1mo ago
Agreed. But perhaps that’s the problem? Instead of trying to go instantly mainstream via the consumer market, perhaps the tie-hold are niche professional / commercial markets? Or niche consumers markets provided by the business (e.g., museums)?

It’s not a tech issue, it’s a marketing issue (and lack of imagination).

brushfoot•1mo ago
I think it goes beyond the social hurdle. I have an Oculus, and I just never use it. A phone or laptop screen generally just feels good enough. It's easier to start and stop using, and it doesn't feel like I'm shutting myself off from the world when I do.
wolvoleo•1mo ago
I use my oculuses a LOT. All the time. They're great for gaming and watching content.
wolvoleo•1mo ago
I don't want people with camera glasses around me either. But the stupid thing is: they don't even need to exist. The Google glass can show its notifications just fine without a camera. My Xreal Air works great without one.

It's the big tech companies that are pushing for pervasive cameras. Not consumers saying they can't live without a camera on their face.

ungreased0675•1mo ago
I don’t believe there’s been a killer app for these types of devices.

Walking around in public wearing is absolutely not it. Maybe something trades related? Cooking?

al_borland•1mo ago
Industry was where Microsoft seemed to find a home for the HoloLens, but it ultimately died as well.

In videos, cooking with the Vision Pro seemed really cool. When my dad is making a holiday meal he has his iPad up with multiple timers to try and keep track of everything. With the Vision Pro you can pin timers to each pot in space, while having all the recipes up. This all seems very cool. However, the bulk may be an issue in practice, as well as steam and other things encountered in the kitchen. The kitchen also tends to be where people socialize or want to help out, and the Vision Pro would make both of those things difficult and awkward.

I only did the in-store demo of the Vision Pro and the immersive videos were the most striking to me. When it went up high in the mountains my stomach dropped as if I was actually up high and about to fall. I’ve been sky diving and I didn’t even have the feel of unease in real life while sitting on the edge of a plane, but I had it during that video. The one with the Alicia Keys concert did it too. I wasn’t expecting it and all of the sudden she was in my personal space; it was uncomfortably close. I don’t know how you’d get that experience in any other medium. It was cool, but with the limited amount of content, it wasn’t $3,500 cool.

Most people I’ve seen talk about it online find using it as a monitor for their Mac to be the killer app, but that feels like kind of a lame killer app, especially when devices that are much less capable can do the same thing for a fraction of the cost.

The fact that we’re even talking about this is a failure on Apple’s part. They’ve successfully launched multiple new device categories where others have failed. Each time they presented the problem that the device solved. They failed to do that here and seem to be hoping the market figures it out. This is a losing strategy.

llbbdd•1mo ago
I'm a "monitor for the Mac would be the killer app" guy and the problem for us IMO is that there is no device that does exactly the simple desired thing here: give me the ability to manage multiple virtual monitors, or individual app windows, that are crisp and readable and overlay nicely on the world around me. The Vision Pro is massively frustrating because I would eat the price tag if it could do these things, and the hardware seems to promise that it can, but they've hampered it to a glorified face iPad instead for seemingly no reason but a lack of direction. $3500 to reclaim the desk space consumed by my physical monitors is such a better value proposition than the current one, which seems to be "watch movies alone".
morgan814•1mo ago
The “killer app” would be to open up the system. Apple won’t do it. But I’m not strapping a MacBook to my face for a few grand just to have a locked down iPhone experience.
ProllyInfamous•1mo ago
The only reasonable use-case I could think of (when AVPro debuted) was with heavily disabled persons, e.g. Parkinsons, quadrapalegics.

When I demoed this to a bed-bound friend, she had no interest in the un-human-ness of the computer's interface... particularly the feeling of having to always wear headgear.

Just doesn't really seem to be much of a market for this tech, yet. As somebody else here mentioned: just not enough apps/porn for this device/tech, yet.

The better you get at something, the harder it becomes to do

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