What's interesting here is they seem not to be offering Just Another LLM but a handful of purpose driven ones, like Rufus for shopping questions, auto-generated blurbs comparing a book you're looking at to one you've read on Kindle, and this for "eligible devices". Yes, every day Amazon is closer to becoming Morgan Industries from the game Alpha Centauri, but it's at least refreshingly intentional.
amosWeiskopf•1d ago