Hot take: Google Tag Manager is a technical debt sinkhole, disguised as a no-code tool.
Ever got that email from marketing? "Hey, can you check why our conversions are broken?" A "quick fix" becoming a 10 story points rabbit hole: debug GTM, explain why duct-taping is bad, patch it, repeat in 2 weeks.
Anything that can be customized has to be maintained... and eventually becomes debt.
My philosophy: 1. Marketing should not be an engineer's concern 2. Engineers have better stuff to do than babysitting marketing tools
Over the last year I built a somewhat opinionated platform for the no-man's-land between engineering and marketing (with an unhealthy obsession over data quality).
The tradeoff is intentional: less customizability, less stuff that can break, less to maintain.
Once it's running, there's nothing to optimize. No rules to create. No mappings to manage. No pipelines to debug. Just auth and go.
What it does: * OneView piggybacks on GA4 protocol, so implementation is super easy * Built-in retries and self-healing integrations - with 7 days buffer for when APIs go down * Automatic deduplication - same event, multiple platforms, counted once * Conversion APIs and consent management - handled automatically
Looking for high-volume teams or weird edge cases. I think this covers >80% of use cases—I've processed millions of events over the last 10 months during alpha—but would love to find the ones that break my assumptions.
Even hotter take: how many of you -know- marketing's losing data but gave up fighting for a fix?
Website: www.oneviewhub.com Docs: docs.oneviewhub.com