I’ve been trying to map out why some sites get cited by Perplexity/ChatGPT and others don't, so I built a custom crawler to audit 1,500 active websites (mix of e-commerce and SaaS).

The most interesting findings:

The Accidental Blockade: ~30% of sites are blocking GPTBot via legacy robots.txt rules or old security plugins (often without the owner knowing).

The "Ghost Town": Only 3 sites (0.2%) had a valid llms.txt file.

The JS Trap: 40% of marketing sites rely so heavily on client-side rendering that they appear as "empty shells" to non-hydrating AI agents.

Context on the tool: I gathered this data using the engine for my project, Website AI Score. We are still in early beta (rough edges included), but we are building towards a complete "Crawl, Fix, & Validate" ecosystem for AEO that will launch fully in early February.

Right now, the scanner is live if you want to check your own site's "AI readability."

Happy to answer questions about the crawling methodology or the specific schema failures we saw in the wild.

At the public disclosure of chatgpt i immediately went and added a block in my nginx config. I would ideally like to block them all.

Im currently relying on UA and have a tiny if statement in my config that tells every ai ive blocked my server is simply a teapot