Neuromodulation tools and systems that allow for a user to reverse normal reaction to stimuli is going to be a huge market soon. When I erg and just stare at the stats on the computer or phone, I struggle. In a good and not so good way. But when I put John Wick or Speed Racer (the movie) on a screen and pump up the volume, I can erg WAY past my normal break point. It's hard to stop, rather than hard to keep going. The new tools coming soon for focus, work, pain, and more.