I've been building in a niche B2B space and the pattern I've noticed: products that stick around tend to have one thing in common - they're findable when someone has the exact problem they solve. Not before, not in general, but at the moment of pain.

So rather than trying to "stand out" broadly, I'd focus on being incredibly visible in the specific places your ideal users go when they're frustrated. For SaaS that's usually niche subreddits, specific Slack communities, the comment sections of blog posts about the problem you solve.

The other thing that works: just... not disappearing. Half the products launched last year are already gone or abandoned. If you're still shipping updates and engaging in year two, you've already outlasted most of your competition. Persistence is underrated as a marketing strategy.