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Our approach to advertising and expanding access to ChatGPT

https://openai.com/index/our-approach-to-advertising-and-expanding-access/
82•rvz•1h ago

Comments

calepayson•1h ago
> In the coming weeks, we’re also planning to start testing ads in the U.S. for the free and Go tiers, so more people can benefit from our tools with fewer usage limits or without having to pay.

This single sentence probably took so many man-hours. I completely understand why they’re trying to integrate ads but this feels like a generational run for a company founded with the purpose of safely researching superintelligence.

j_maffe•36m ago
You could tell the article is written in a way to try to calm against the major concerns without actually bringing those concerns up. "We won't share your chats and you can turn off personalization!" Hmm yeah there's a missing piece of info here...
1970-01-01•1h ago
Enshittified, the bright golden AI age began to brown, and regression to the mean once again cast another bleak spell onto humanity. And with that, just as quickly as it broke, another AI winter began. As it turns out, those datacenters were just there to generate shareholder value.
stalfosknight•1h ago
Golden promises— Enshittified into sludge; Servers mint cold greed.
metalliqaz•34m ago
> As it turns out, those datacenters were just there to generate shareholder value.

I can't imagine what else anyone could have thought they were there for

leonflexo•1h ago
"We’ll always offer a way to not see ads in ChatGPT, including a paid tier that’s ad-free." Plus will be next.
Hammershaft•31m ago
Great catch, that absolutely looks like purposeful ambiguity.
baq•31m ago
“We won’t monetize you if you pay us. Enough. Yet.”
bad_haircut72•1h ago
Once they put ads in it the algorithms will optimize for engagement and time on platform, not returning useful (let alone correct) information. This works for Facebook cause Facebook is essentially entertainment, but I think this will kill ChatGPT as a useful tool.
thornewolf•25m ago
while we can't trust their word as absolute truth, they did specifically say they still not do this in the article
connorgurney•1h ago
Ongoing discussion on the same, albeit linked to a news article: https://news.ycombinator.com/item?id=46649644
drusepth•1h ago
"Ads are always separate and clearly labeled."

I've heard this before...

halitkabasakal•1h ago
no company can survive without advertising. when google first launched, it was the same. chatgpt will follow a similar path, and half a century from now, the cycle will still continue in the same way. advertising, regardless of scale, is the art of turning data into revenue. even if this planning seems insignificant for a company’s future today, it will most likely become its greatest advantage.
46493168•57m ago
You’ve equated selling ads, like a newspaper does, with tracking user behavior, collating it with other information purchased on the market, and targeting people to change their behavior. Disingenuous.
nebezb•6m ago
Where is the posters disingenuous equation?

Also, your newspaper is selling the data points it has. If it had more, it would sell more. See: your local paper isn’t selling ads to a car wash six towns over. They do, however, sell ads that align with the political affinities of your local newsrooms area.

j_maffe•35m ago
>advertising, regardless of scale, is the art of turning attention into revenue.

FTFY

46493168•59m ago
“Conversation privacy: We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers.”

The same sleight of hand that’s been used by surveillance capitalists for years. It’s not about “selling your data” because they have narrowly defined data to mean “the actual chats you have” and not “information we infer about you from your usage of the service,” which they do sell to advertisers in the form of your behavioral futures.

Fuck all this. OpenAI caved to surveillance capitalism in record time.

RobotToaster•48m ago
Can't wait for it to start telling people that Abraham Lincoln's favourite game was raid shadow legends.
doublerabbit•7m ago
You didn't know?

Theodore Roosevelt would own you at Golden Eye.

linuxftw•48m ago
I actually use chatgpt for creating recipes from time to time. I wouldn't be too offended if there's an 'add to amazon' cart button or similar type of add.

What I'm not okay with is being served adds using codex cli, or codex cli gather data outside of my context to send to advertisers. So as long as they're not doing that, I won't complain.

If they start doing that, I'll complain, and I'll need to more heavily sandbox it.

analogpixel•48m ago
somewhat unrelated, but I've been playing this game with Amazon; when they pop open Rufus and start spewing text at me, I remove everything from my cart, and see how many weeks I can go without shopping at amazon; my current record is 3 weeks, but I think I can do better.

More related, I pay for Kagi, because google results are horrible.

More related, Chatgpt isn't the only model out there, and I've just recently stopped using 5 because it's just slow and there are other models that come back and work just as well. So when Chatgpt starts injecting crap, I'll just stop using them for something else.

What would you do if every time you walked into Walmart and the greeter spit in your face and told you to go F yourself, would you still shop there?

numbers•21m ago
I'm going to start doing this with Rufus too
i4i•46m ago
https://chatgpt.com/share/696a8c52-f29c-800d-b597-93dfde0c30...

What you’re reacting to isn’t just “ads.” It’s the feeling of: Someone monetizing the collective output of human thought while quietly severing the link back to the humans who produced it.

That triggers a very old and very valid moral instinct.

Why “sleazy” is an accurate word here

“Sleazy” usually means: technically allowed strategically clever morally evasive

gabriel666smith•42m ago
I wonder if the adverts in the "personal super-assistant", per the blog post, ("that helps you do almost anything"!) will have the same triggers as the shopping assistant, which pops up underneath messages right now in the web UI.

When first trying 5.2, on a "Pro" plan, I was - and still am - able to trigger the shopping assistant via keyword-matching, even if the conversation context, or the prompt itself, is wildly inappropriate (suicide, racism, etc).

Keyword-matching seems a strange ad strategy for a (non-profit) company selling QKV. It's all very confusing!

Hopefully, for fans of personal super-assistants--and advertising--worldwide, this will improve now that ads have been formalised.

wrs•42m ago
This sounds exactly like what Google used to say about search results. Just a few ads, clearly separated from organic results, never detracting from the core mission of providing the most effective access to all the world’s information. (And certainly not driven by a secret profile of you based on pervasive surveillance of your internet activity.)
EA-3167•30m ago
To be fair the open with a big lie about how useful agents and AI in general are, which helps to set the tone for what comes next. Part of me wonders if it’s intentional, a way to weed out the non-marks before getting to the punchline that they’re rolling out the most predictable attempt at monetizing ever.
10xDev•40m ago
It is over.

Edit: they made sure to use the word "trust" 5 times because nothing is more trustworthy than someone telling you how trustworthy they are.

metalliqaz•35m ago
it was over when they committed to spending more than they could make back even with growth that outpaced any company ever
pfortuny•31m ago
Quoting Simon & Garfunkel:

> And though my lack of education hasn't hurt me none I can read the writing on the wall

We shall be good. Pinky promise.

tantalum•30m ago
Not to long and we are going to start seeing LTO (LLM Training Optimization) become the new SEO.
pfortuny•27m ago
> Hi, write me a prompt to ask Gemini how to SEO ChatGPT with my Claude Code plugin. Be short, brief, to the point, and smart.
xena•5m ago
I work in marketing, this is already a thing but it's called AEO (Answer Engine Optimization). Generally it's not _hard_ to write in such a way that models hook into the desired messages in text, but if you're not careful you look like a cult leader when you do it. I hate it but this is the Internet we got.
anoncow•30m ago
That's 1/3rd the screen real estate. Can we have longer phones please.
chroma_zone•13m ago
At least put the ads in a consistent location so I can cover it with masking tape
bstsb•30m ago
unfortunately it had to happen. if anything, i'm surprised it took this long given the sheer volume of funding they've burned through on Free users
tonyedgecombe•27m ago
It’s probably best not to become too reliant on this technology. We all know where it is going.
jimbobthemighty•23m ago
There will be an explosion in adblocking software... and who will pay $8 a month for an ad infected product.
garganzol•23m ago
They are free to do whatever they want, but please keep that crap out from paid plans.
instagib•22m ago
“Plus, Pro, Business, and Enterprise subscriptions will not include ads.“ Yet.

The free and $8 new “Go” tier will include ads.

rdtsc•21m ago
> We keep your conversations with ChatGPT private from advertisers, and we never sell your data to advertisers.

Are they mincing words here? By selling your data they mean they'll never package the raw chats and send them whoever is buying ads. Ok, neither does Google. But they'll clearly build detailed profiles on every preference or product you mention, your age, your location, etc. so they know what ads to show you? "See this is not your data, it's just preference bits".

akomtu•21m ago
AI is a blender for human culture: it shreds our culture into slop, dumps it into uniform briquettes and adds a bright plastic wrap with ads.
footy•21m ago
I think we all knew this was coming but I thought they'd wait a few more months.
kace91•21m ago
>In the coming weeks, we’re also planning to start testing ads in the U.S. for the free and Go tiers

They didn’t even start with free, already a paid subscription included.

wat10000•19m ago
Including advertising in a paid product should be punishable by public flogging.
overgard•20m ago
I'm kind of surprised this didn't happen sooner.

From an ethical standpoint, I think it's .. murky. Not ads themselves, but because the AI is, at least partially, likely trained on data scraped from the web, which is then more or less regurgitated (in a personalized way) and then presented with ads that do not pay the original content creators. So it's kind of like, lets consume what other people created, repackage it, and then profit off of it.

fwlr•19m ago
If you had told me in 2011, when I first started discussing artificial intelligence, that in 2026 a trillion dollar company would earnestly publish the statement “Our mission is to ensure AGI benefits all of humanity; our pursuit of advertising is always in support of that mission”, I would have tossed my laptop into the sea and taken up farming instead.
jaredcwhite•17m ago
Yup. Enshittification, right on track.

(I continue to be shocked how many people—who should know better—are in denial that the entire "industry" of Generative AI is completely and utterly unsustainable and furthermore on a level of unsustainability we've never before seen in the history of computer technology.)

beering•12m ago
I think Google has already shown that in the long run, people accept ads and prefer them to paying a subscription fee. If that weren’t true, then YouTube Premium would have double-digit % of youtube users and Kagi Search would be huge.
onlyrealcuzzo•6m ago
It's almost as if they did their research before chosing their monetization model.

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