What I find interesting is that a lot of information now lives outside traditional sites:

updates on social platforms

shared docs

spreadsheets

internal tools that get screenshotted or linked

In many of those cases, people aren’t really trying to “publish” in the classic sense — they just want a stable, public reference that doesn’t require joining a platform or logging in.

Search engines still matter, but it feels like a growing amount of content is accessed via direct links rather than discovery.

Curious whether you’ve seen good lightweight patterns for this that don’t turn into full websites.

I’ve noticed a similar thing — business contexts already revolve around spreadsheets and dashboards, so the desire isn’t really “a website” as much as a stable, public view that stays in sync.

In those cases it feels less like publishing and more like exposing an existing source of truth in a readable way.

Curious whether you’ve seen this solved cleanly in Microsoft-centric setups, or if people mostly accept heavier tooling there.

The hesitations you listed line up closely with what I’ve been seeing too — especially “already have a workflow” and “prefer simple”. It feels like most resistance isn’t about capability, but about introducing anything that feels like a new tool, even if it’s thin.

That’s actually the tension I’ve been trying to solve as well: keeping the original workflow completely intact, and making the public layer feel more like a passive view than something you have to “adopt” or manage.

What seems to work better is when the “website” isn’t treated as a sales or marketing engine at all, but as a low-friction publishing surface for information that already exists and already has an audience.

That’s actually what I’ve been experimenting with www.sheet2notice.com: instead of building sites, letting people expose a public, read-only page directly from something they already maintain (like a spreadsheet). No funnels, no SEO promises — just a clean, auto-updating view over an existing workflow.

In that setup, the page supports whatever goal already exists (updates, coordination, trust), rather than pretending to create demand on its own.